A sales funnel is the path a person takes from first hearing about your business to buying, and ideally buying again. Every business has one, whether it planned it or not. The difference is whether you can see where people drop out, and fix it.
The five stages
- Awareness: people discover you through social media, referrals, your shop front or a search.
- Interest: they look closer: your website, your catalogue, your reviews.
- Decision: they compare, ask questions and want a price.
- Action: they buy, in store, online or on WhatsApp.
- Loyalty: they come back, and tell others.
How to improve each stage
- Awareness: post real products and real customers, and end every post with one clear next step.
- Interest: make it easy to browse. A shareable QR Store catalogue works on any phone.
- Decision: answer fast. Enquiries that wait a day often go to a competitor.
- Action: remove friction at checkout with M-Pesa, Pesapal and card payments.
- Loyalty: follow up after the sale with offers, reward points and useful messages.
Measure the funnel
Count how many people reach each stage: enquiries, quotations, orders and repeat orders. The biggest drop between two stages is where to work first.
Putting it into practice with cBiZ
The cBiZ CRM tracks leads through your pipeline with follow-ups, campaigns and proposals. Website enquiries arrive as leads, the shared WhatsApp inbox keeps conversations with the business, QR Stores and the online shop take orders, and Offers & Promotions and reward points bring customers back. Because it is one system, you can see the whole funnel from first enquiry to repeat sale.
Ready to see it in your business? Start a 30-day free trial of cBiZ, with no credit card and nothing to install, or talk to our team: call 0751 650 020, WhatsApp +254 751 650 020 or email sales@cybcorp.tech.
